Just got polled by the Gallup organization on which Yellow Page product I use. I spent 25 minutes on the phone with a young woman who had trouble finding the "e" key on her keyboard who asked me repeatedly about my yellow page usage. Obviously "the binding has yet to be broken on my 6 month old Yellow Page Directory" isn't an option. "Do you use it at work?" "No, I use the … [Read more...] about 3 out of 4 people agree….
Beyond Marketing
The value of a Niche
Sorry, but I have Colts on the brain this week. So do alot of other Hoosiers and even some who don't call Indiana home. You could say that Colts fans are an ideal definition of a niche market and one where geographical location plays less of a role than you might imagine. Brain Gardner is a Colts fan who's actually living in Chicago. (Watch the game at home Brian! It's not … [Read more...] about The value of a Niche
Sales Genie’s Super Bowl XLI Gamble
Sales Genie has stuck their neck out and taken a big leap of faith by advertising during Super Bowl XLI. They've signed up to pay over $8000 per second to air their ad. If their ad is compelling and their message hits home, their gamble will pay off by encouraging hundreds of thousands of visitors to their web site over the following 48 hours. Then, the essential key to the … [Read more...] about Sales Genie’s Super Bowl XLI Gamble
You’re spending how much to run an ad during the Super Bowl?
In an article at CNN Money titled, "Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl." Paul R. La Monica tackles the pros and cons of spending several million dollars (don't forget production costs for these ads) for a single airing of an ad. Anheuser-Busch, Pepsico, … [Read more...] about You’re spending how much to run an ad during the Super Bowl?
How important is a catchy jingle?
As you probably know, the Indianapolis Colts are Super Bowl bound. Well, if you're not a long suffering Colts fan, you probably aren't aware of how LONG a journey this has been for the team and their fans. In 2005, things were looking REALLY good for the Colts. They were undefeated and looked to be the team to beat and on the south side of Indianapolis, there was a 12 year … [Read more...] about How important is a catchy jingle?