It's taken me more than 24 hours to fully process the Colt's win over the Patriots on Sunday. I have to confess, I spent way too much time (and money) yesterday on ebay, searching for ways to display my Hoosier pride in the lawn of my south Florida home. Because, despite a marketing campaign launched several years ago by the Colts in their hometown of Indianapolis, where fans … [Read more...] about Marketing Lessons from the Indianapolis Colts
Beyond Marketing
COLTS WIN!
This cake was offered for sale in Boston this morning, after the Colts beat the Patriots to earn a trip to South Florida and to the Super Bow XLI. Seems it was marked down 50% and had a hasty inscription added to the cake. Wish I could find a similar cake here in South Florida. I'll be it tastes even better than it looks, because after all, Victory is SWEET!!!! … [Read more...] about COLTS WIN!
Pricing Advertising: Learning the code: Avails
Another post in the series to help you get the most from your advertising dollars. Another term you'll hear bandied about by radio and televisions sales people (otherwise known as "account executives" or "A/Es") is avail. An avail is the unsold inventory of ad time/space. In the case of radio and television, there are only 24 hours in each day. In each hour of programming, … [Read more...] about Pricing Advertising: Learning the code: Avails
Myths and Facts about Blog Advertising
B. L. Ochman in his What's Next Blog asks and answers the question "Why aren't more advertisers and bloggers getting together?" According to Ochman, the primary reasons are primarily fear and ignorance. He ends with admonishing readers, "No smart company, organization or association can afford to ignore blogs as an advertising option any longer." When … [Read more...] about Myths and Facts about Blog Advertising
Is it poor advertising or is the product to blame?
Once again, advertising is being blamed for poor product design. According to Tech Dirt, Microsoft began the first quarter generating buzz for their new Ultra Mobile PC. Veiling their product behind the veil of "Microsoft Origami Project", Microsoft successfully generated great "buzz," that is until they revealed the product. Now, Microsoft is blaming poor marketing on the … [Read more...] about Is it poor advertising or is the product to blame?