Beyond Marketing

Buying advertising is tough. Whether it's online or offline, if you're not familiar with basic terms, then you're starting the process behind the 8-ball. Account Executive: This person is a sales person. He/she has a quota to meet and a boss to answer to if that quota isn't met. If you're lucky, you'll find one who understands that the more effective your advertising is, … [Read more...] about Pricing Advertising: Learning the code : Advertising Account Executives

When I found the amusing little customer bait web site "googlefight," it was about an application where you could see two search terms "duke it out." Well, it appears that the term "google fight" could apply to another situation. Dean Hunt maintains a blog. Dean Hunt posts to his blog on a regular basis and obviously, does very well with the search engines. So well, that he … [Read more...] about Google fight part two…

Google fight is a hilarious little bit of fluff where you can ompare how many results are found by Google for two contrasting phrases. When you type any two words into the boxes, little stick figures appear to fight. In the end, the results are shown so you can compare and contrast the results. For example, if you type hot dog into one box and hamburger … [Read more...] about Ever heard of Google Fight?

Thank you Sean Cummings for your delightful article in Imedia Connection. Sean currently serves as director of marketing for Ask.com and judging from his article at Imedia, I need to start picking up shares of Ask.com. I began with a thanks... I thought it was just me.... I thought I was the only one who cringed when a client asked me to develop a "viral marketing program."  … [Read more...] about Calling out the marketing posers…

Big shout out to Ideas to Success... thanks for featuring my article! It's an information packed blog!  I'm flattered to be included in such a great collection! … [Read more...] about Ideas to Success