Thank you Sean Cummings for your delightful article in Imedia Connection.
Sean currently serves as director of marketing for Ask.com and judging from his article at Imedia, I need to start picking up shares of Ask.com.
I began with a thanks… I thought it was just me…. I thought I was the only one who cringed when a client asked me to develop a “viral marketing program.”Â Sean is standing up and calling out those purveyors of BS.
Sean writes: “I call bull$#@! on viral marketing programs, targeting technical influencers and social network advertising. Why? Because they are fraught with marketing spin and only add to a confusing and ever-expanding marketing landscape. I can almost picture people doing silent finger “quotes” when they say these three terms.”
Read the whole article here.