I have commented on how it appears that Walmart is chasing #2 Target. Yet another development in support of that observation: Walmart is moving towards uniforms. Now, in a bold move of originality, Walmart won't insist that it's employees sport the familiar red polo with beige khaki pants that rival Target requires. Instead, Walmart employees were sport a BLUE polo with … [Read more...] about Now Wal-Mart is requiring uniforms for employees…
Beyond Marketing
The human experience
Technology is a wonderful thing. It allows you, as a business owner to purchase software that actually tries to simulate an actual relationship with your customers. It's called CRM which is short for Customer Relationship Marketing. See, people like to feel like they are important to the businesses with which they do business. They foolishly believe that they, as the … [Read more...] about The human experience
KFC Advertises To Extraterrestrials
Extraterrestrials can view two of man kind's greatest accomplishments as they approach our planet: The Great Wall of China and KFC. The stunt is part of a "rebranding" campaign which was launched the the 87,500 square foot image of the Colonel created in the Nevada desert. "If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC … [Read more...] about KFC Advertises To Extraterrestrials
Customer Service and the power of 12
TechDirt calls it "Tech Rage," where people get so frustrated with technology products not working as they should that customers are driven to the brink -- often breaking the very object of their frustration. According to USA Today, "About 85% of those polled said they've become so flustered, they've ended up swearing, shouting, experiencing chest pains, crying or smashing … [Read more...] about Customer Service and the power of 12
No more layaways?! WTF?
Walmart has announced it will discontinue it's policy of offering free layaway. The retail giant claims that layaways aren't being used by it's customers anymore because of the increasing use of credit cards. How many suns appear in the sky over Bentonville these days? I'm not a regular layaway shopper, but I have been known to place my children's Christmas presents on … [Read more...] about No more layaways?! WTF?