Last week was the official release of Weird Al Yankovic's latest release White and Nerdy. Though the video was leaked in late August 2006, in just a few short weeks the song has its own Wikipedia entry and the song title is ranked #19 in Word Tracker’s top 30 keyword searches. Weird Al himself ranks #27 on the list. This man of comedy ranks below Jenna Jameson who is #26 on … [Read more...] about Candy Coated Marketing Messages
Beyond Marketing
Video, video and more video
Weeks after his death, thousands of people are still searching for the Steve Irwin death video. Not into watching the death of one of Animal Planet’s most beloved stars by a sting ray? Well, if you didn’t search for the Steve Irwin death video, then you were probably searching Google for funny videos. Tens of thousands of searches are done each day on Google for funny … [Read more...] about Video, video and more video
Beyond Boring… Making Video Work for You
The latest "marketing made easy" ploy is now video. "How to promote your business via video" seminars and work shops are popping up all over. I hate to be a party pooper, but video in an of itself is not the answer. Like any media, video can sizzle or it can flop and can be even more boring and ineffective than just regular marketing efforts. However, when video is done plus … [Read more...] about Beyond Boring… Making Video Work for You
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain
The fun antics that occur when you DON’T target your market.
The other morning, I was watching "Arthur" on PBS with my 12-year-old son. Yes, he's too old for Arthur but the television pickings are slim at 6:00 a.m. which is when his internal clock is set to awaken him and I am grateful that he doesn’t choose the Wiggles or something even more annoying. So, the plot of that day's show is Arthur decides to earn money by starting a pet … [Read more...] about The fun antics that occur when you DON’T target your market.