Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I've also had the added stressor of sending my oldest away to college. Last night, after spending the weekend at … [Read more...] about The long term value of a customer
Beyond Marketing
How strongly are your customers bonded to your business?
This article was updated on February 18, 2021. Human beings are creatures who want to bond with others. In 9 Surprising Ways To Bond With Someone, Antonia Hall is quoted as saying, "Creating a bond instills an emotional attachment, which is foundational for relationships." Branding is all about creating relationships with your customers. Niche marketing is all about … [Read more...] about How strongly are your customers bonded to your business?
Way Beyond Boring: Advertising as fashion
Philips Research unveiled their latest innovation last week in Berlin. Visitors to the World Wide Technology trade show were wowed by Phillips latest demonstration of Philips' Lumalive photonic textiles. I could try to describe it to you, but this is truly a case where video can do it so much better. Click here to see the video. Phillips is hoping to capitalize upon the … [Read more...] about Way Beyond Boring: Advertising as fashion
The Power of Problems
According to the Neil Rackham, during the Huthwaite Institute's study of outside sales people, they identified two type of questions sales people ask buyers in making the sale. The first type of questions asked by sales people are situation questions. You know, "How long have you been in business?" and "How many employees do you have." The second type of question sales … [Read more...] about The Power of Problems
Building an empire through the power of “free”
The power of building an empire upon the power of FREE is illustrated beautifully by that tiny mom and pop company: Google. While Google may be your favorite way to find web sites on the web, it's easy to forget that Google is actually a multi BILLION dollar business and as a business, they are selling a product. That product is AD WORDS, where you pay for a featured listing in … [Read more...] about Building an empire through the power of “free”