Philips Research unveiled their latest innovation last week in Berlin.Â Visitors to the World Wide Technology trade show were wowed by Phillips latest demonstration of Philips’ Lumalive photonic textiles.Â I could try to describe it to you, but this is truly a case where video can do it so much better.Â Click here to see the video.
Phillips is hoping to capitalize upon the quest to gain attention for a brand or product, and from the looks of it, they won’t have any problem generating outstanding success.
The possibilities for promotion ideas are positively mind boggling for photonic textiles. Finally!Â A productive use for all the flash intro pages polluting the internet!
I make that jab because flash “splash” pages used to be the rage on the web.Â They were labor intensive and in the end, the web site owner that used the technique found him/herself in the unenviable position of creating a barrer between their web site content and the search engines.Â Since 80% of all traffic comes from search engine searches, to say flash intro pages were a bad idea would be an understatement.
Which was sad, because there were a few truly magnifent splash pages out there and those splash pages could become truly eye catching displays when married with photonic textile technology.
I for one can’t wait to be a walking billboard for Coca Cola.Â Yes, I’d actually pay for the privilege of displaying such cutting edge technology.Â I wonder who will be first?Â My money’s on Nike as an early adopter of this ultra cool development.