Beyond Marketing

The definition of a Loss Leader item is something that you're selling at or below cost and heavily promoting. It doesn't matter how you promote it. You can use any combination of via Pay per click, newspaper or purchase air time on radio or television, the tactic is to slash the price of a single item and then promote it like crazy to get attention in an over crowded media … [Read more...] about Choosing the right loss leader product

Welcome to Beyond Boring... Helping you to create marketing messages that are BEYOND BORING. Boring.... tedious; monotonous; dull. Honestly, that would define MOST local advertising. Maybe you haven't realized that because you, like everyone else, have effectively "tuned out" these horribly boring campaigns. That's what this blog is all about. Creating marketing messages … [Read more...] about Beyond Niche Marketing