Tightly targeting your audience with your marketing is not only more cost effective but you'll see increased results as well. When you tightly target your audience, you'll be able to create content that speaks to them. As a result, they will be more likely to remember your marketing and ultimately buy from you. Samuel Goldwyn said, "The harder I work, the luckier I get." … [Read more...] about Tightly Targeting Your Audience
Niche Marketing
Requiem for Monitor 110
Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who made it here] triumph there are thousands of … [Read more...] about Requiem for Monitor 110
Need Help with Small Business Advertising?
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?
Niche Marketing for Small Businesses
When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn't matter if your B2B (business to business) or B2C (business to consumer) the key to marketing success is to be extremely specific in describing what you do for your customers. This practice is frequently referred to as "Niche … [Read more...] about Niche Marketing for Small Businesses
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual's goals, problems or desires. If you already have customers, then you are selling either products or services that … [Read more...] about Small Business Marketing Success Online