In my book, I talk about how important it is to developing TOMA (Top of Mind Awareness) for your business through your advertising. There are filters at work in your customer’s mind which help to protect them from information overload. Well, in addition to those filters, your customer’s mind is also filled with assorted hierarchies which we’ll refer to as … [Read more...] about Create your own niche
Niche Marketing
Using niche marketing in real estate
Great post over at Canadian Real Estate Online about the power of carefully wording your ads to attract the RIGHT kind of clients. In this case, the investor had a property near a university but didn't want to attract university students as potential renters. By carefully crafting their message, they were able to "weed out" students before they picked up the … [Read more...] about Using niche marketing in real estate
Google Trends: What you need to know
Google has just announced it's latest tool Google Trends. With Google Trends you can see which keywords are heating up in the search category and begin to create content that your users want to see. Now, Google Trends is a powerful tool, but in the search for Niche Marketing Greatness, you have to do a bit of digging to see if these keywords will deliver the audience you … [Read more...] about Google Trends: What you need to know
Niche Marketing in action
Marketing Syndrome is also beating the drum of focusing upon a niche market to create success for your small business. It take more than going to a book store and flipping through some magazines looking for a nich. No truer words were ever written. Focusing upon a niche market because it's "profitable" is probably the WORST reason in the world to target an audience.  … [Read more...] about Niche Marketing in action
Career search sites discover the value of niche marketing
Bad News For Monster And CareerBuilder Is Good News For Niche Boards reports "Hiring managers are moving their attention and budgets out of Monster.com and CareerBuilder and on to niche sites." Seems when hiring managers post jobs to the big boards such as Monster and Career Builder, they get deluged with resumes and finding qualified candidates from the deluge is a lot like … [Read more...] about Career search sites discover the value of niche marketing