Great post over at Canadian Real Estate Online about the power of carefully wording your ads to attract the RIGHT kind of clients.
In this case, the investor had a property near a university but didn’t want to attract university students as potential renters. By carefully crafting their message, they were able to "weed out" students before they picked up the phone. The end result: the investor found EXACTLY the type of renter desired for the property. The upscale professionals have been ideal renters for the past two years….making it a win win situation for everyone involved.
Small focused marketing steps can make all the difference in the world.
The same is true in other business ventures as well!
Carefully crafting your message to it appeals to the right audience is essential to creating marketing success. This is an excellent illustration of how, by choosing carefully that the property manager was able to avoid attracting college students to a unit near a university is truly niche marketing in action!