Niche Marketing

When you define your niche market, your vision clears, your options narrow, and the extraneous falls out of view. A great example of this principle in action is Playskool. According to an article in Adweek, Playskool is dipping their toe in social networking sites. A giant corporation being attracted to the glitter that social networking sites offer is nothing new. However, … [Read more...] about Social Networking and Niche Marketing

Quite simply, a niche is defined as "a situation or activity for which a person or organization is especially well suited." Interestingly, many "online experts" define a niche market as an under served group. "Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked." This  is "magic fish" … [Read more...] about What is a Niche Market?

I found a great post at Micheal Fortin's Site called "Carve Your Niche" where he writes about how he came to be the top producing sales person at a Fortune 500 company in Canada. People today are bombarded with so much information, commercials and competition. Prospecting online is not only difficult but also impossible. Thus, you have to market in such a way that causes those … [Read more...] about Carve Your Niche