Trying to figure out how to advertise your small business? It may seem like a daunting task. Fortunately, it's possible to do so without spending a lot of money. Advertising is all about reaching the right people at the right time with the right message. This blog post will give you the keys to small business advertising success. Keys to Small Business Advertising Success: … [Read more...] about Keys to Small Business Advertising Success
Advertising 2.0
What you don’t see in advertising
When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market. The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified. In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising
Marketing Magic and “Selling” Copy
I'm in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical "selling copy". My client hasn't voiced this in so many words - but rather it's been the underlying theme of our interactions. This client is like many small business owners. She came from a corporate background and had little … [Read more...] about Marketing Magic and “Selling” Copy
Zombie Advertising
One of the "problems" with technology is that the question "why" isn't asked nearly often enough. Small business owners create FaceBook fan pages without asking WHY - or more importantly - "what's in it for me?" from a customers' point of view. It's easy to see why small business owners would embrace the "free and easy" FaceBook fan page - but it''s quite another story … [Read more...] about Zombie Advertising
Is Google’s Ad a Great Superbowl Commercial?
There's one day out of the year where advertisers suit up and trot out their best work... the Superbowl. This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million... and that doesn't include production costs) to reach the 90 million plus viewers who gather to watch the final game of the NFL season. Even when the football … [Read more...] about Is Google’s Ad a Great Superbowl Commercial?