Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
Advertising 2.0
Customer Testimonials Build Trust
Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest. That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust
Adventures in Small Business Marketing
Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing
Are you using the recession as an excuse?
Are you using the "recession" as an excuse ? It's hard to pick up a paper, a magazine or even log onto the internet without hearing someone bleating about the so- called "recession". Technically, it's not a recession until we've had 2 consecutive quarters of negative growth. Since 2009 GDP is estimated to have grown at least 4%, what we're in is an economic slow … [Read more...] about Are you using the recession as an excuse?
Brand Development Process
The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process