In case you hadn't heard, Google has launched it's own version of Wikipedia. It's called Knol and like Wikipedia, it's a collection of "expert articles" that others can annote and comment upon. In her article, Take Advantage of Knol Kay Frenzer writes: Knol pages tend to be more educational and formal. More focus is placed on the author than in Wikipedia. You can complete a … [Read more...] about Can Creating a Google Knol Help Promote Your Business?
Advertising 2.0
Expert Copywriting Tips from James Palmer
Beyond Niche Marketing is pleased to offer a guest post by James Palmer of The Copywriting Blog. James is an expert copywriter dedicated to helping small business market their products and services more effectively. Bullets are one of the greatest weapons in a copywriter’s arsenal. They are those little benefit-laden tidbits that tease the reader into wanting to know more, … [Read more...] about Expert Copywriting Tips from James Palmer
What Every Business Owner Needs to Know About Web 2.0
Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a Google Alert set to alert her to when her business is being … [Read more...] about What Every Business Owner Needs to Know About Web 2.0
How to Launch a Dream…
If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced "cool") is trying OH SO HARD to be cool by being "anti-Google". Everything they do screams "We are Anti-Google" down to the black vs white background of the search page. Cuil certainly did it right when it came to generating Web 2.0 buzz which is why … [Read more...] about How to Launch a Dream…
Hidden Secret to Buzz Marketing and Free PR: Offend Someone
Looking for a way to build a buzz marketing campaign and get a lot of free PR - be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone's Cheerios. If you're like most advertisers, you've been wasting your time being "nice" and trying to get everyone to like you. You've been wasting your time trying to … [Read more...] about Hidden Secret to Buzz Marketing and Free PR: Offend Someone