Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry
Advertising 2.0
Small Business Advertising Solution
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution
Ideas for Marketing Using the Internet
If you're a small business owner, chances are you've searched for ideas for marketing your business using the internet. The internet can be the best place to find innovative marketing ideas... or it can be the worst. Most of the innovative marketing ideas you'll find on the internet are merely marketing tactics. The problem with marketing tactics is that they require a … [Read more...] about Ideas for Marketing Using the Internet
Trust Building Practices in Advertising Today
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today
Advertising Today: Niche Marketing
I love it when 20 somethings write about how "advertising today" is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn't changed how people operate. The internet is … [Read more...] about Advertising Today: Niche Marketing