I'm in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical "selling copy". My client hasn't voiced this in so many words - but rather it's been the underlying theme of our interactions. This client is like many small business owners. She came from a corporate background and had little … [Read more...] about Marketing Magic and “Selling” Copy
advertising and marketing for small business owners
Zombie Advertising
One of the "problems" with technology is that the question "why" isn't asked nearly often enough. Small business owners create FaceBook fan pages without asking WHY - or more importantly - "what's in it for me?" from a customers' point of view. It's easy to see why small business owners would embrace the "free and easy" FaceBook fan page - but it''s quite another story … [Read more...] about Zombie Advertising
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing
Smart Small Business Marketing Strategy
There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy
Is Google’s Ad a Great Superbowl Commercial?
There's one day out of the year where advertisers suit up and trot out their best work... the Superbowl. This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million... and that doesn't include production costs) to reach the 90 million plus viewers who gather to watch the final game of the NFL season. Even when the football … [Read more...] about Is Google’s Ad a Great Superbowl Commercial?