Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
advertising and marketing for small business owners
Customer Testimonials Build Trust
Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest. That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust
How to Create Effective Advertising Messages
Creating effective advertising messages can help you sell more without increasing what you're spending on advertising. By definition, advertising is a paid form of non-personal communication with potential customers. It is a powerful marketing tool that can be used to reach out to customers and persuade them to buy your product or service. While it may seem like an easy task, … [Read more...] about How to Create Effective Advertising Messages
Business Beware: Honesty is truly the best policy when it comes to advertising
The other day, I heard a great "attention getting ad" on the radio which began with - "What we're about to say is illegal - UNLESS IT'S TRUE!" Believe it or not - it IS illegal in the US to lie in your advertising. If you're a small business owner, you may not be aware that the claims you make in your advertisements may put you in legal jeopardy. You can't say in an … [Read more...] about Business Beware: Honesty is truly the best policy when it comes to advertising
Are Unrealistic Marketing Expectations Sabatoging Your Business?
One of the toughest parts of working as a small business marketing consultant is dealing with unrealistic expectations. Many small business owners have a really hard time knowing how to set "realistic expectations" and all it takes is a quick glance at the latest promises being made by the "get rich quick, make $100,000 a day while sitting on your ass" to see why. For … [Read more...] about Are Unrealistic Marketing Expectations Sabatoging Your Business?