Advertising your website on TV is not only incredibly effective, it can also be surprisingly affordable as well! I'm positively STUNNED at the number of website owners and otherwise brilliant small business owners who think the only way to drive people to your website is via search. Cable advertising (which is advertising on your local cable stations instead of individual … [Read more...] about Advertising Your Website on TV
advertising and marketing for small business owners
Niche Marketing for Small Businesses
When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn't matter if your B2B (business to business) or B2C (business to consumer) the key to marketing success is to be extremely specific in describing what you do for your customers. This practice is frequently referred to as "Niche … [Read more...] about Niche Marketing for Small Businesses
Can You Really Do Your Own Marketing?
As a marketing consultant, I often feel like I'm in the role of "marketing therapist." When I begin to work with a new client, I'll hear of ALL the marketing strategies they've tried to implement. I'll hear how nothing has worked. They're afraid that nothing WILL work... but nothing could be further from the truth. However, every once and a while... by no means with every … [Read more...] about Can You Really Do Your Own Marketing?
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual's goals, problems or desires. If you already have customers, then you are selling either products or services that … [Read more...] about Small Business Marketing Success Online
Online Marketing and Advertising
Online marketing and advertising can seem daunting to small business owners. To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change. However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising