As a small business owner - you know you have to spend money to make money. One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising. Of course, there are some industries which need to spend more - and a select few who can succeed even though … [Read more...] about Are you spending too much on advertising?
advertising and the web
Small Business Advertising Success Secret #4
Small Business Advertising Success Secret #4: Make it easy to connect We've covered a lot of ground about creating successful small business advertising campaigns in the past few weeks. In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great way to discover the WHY … [Read more...] about Small Business Advertising Success Secret #4
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
The importance of customer retention
Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
KFC Coupon Disaster
The KFC Coupon Disaster of 2009 is an example of a great advertising idea that went horribly awry. It's not the first time I've written about the strange exploits of KFC advertising. In 2006, KFC was advertising targeting extraterrestrials. The KFC Coupon Disaster of 2009 illustrated the great cosmic power of Unlimited and Free. Unfortunately, it was implemented so poorly … [Read more...] about KFC Coupon Disaster