One of the "problems" with technology is that the question "why" isn't asked nearly often enough. Small business owners create FaceBook fan pages without asking WHY - or more importantly - "what's in it for me?" from a customers' point of view. It's easy to see why small business owners would embrace the "free and easy" FaceBook fan page - but it''s quite another story … [Read more...] about Zombie Advertising
Advertising Effectiveness
How to Create Effective Advertising Messages
Creating effective advertising messages can help you sell more without increasing what you're spending on advertising. By definition, advertising is a paid form of non-personal communication with potential customers. It is a powerful marketing tool that can be used to reach out to customers and persuade them to buy your product or service. While it may seem like an easy task, … [Read more...] about How to Create Effective Advertising Messages
How Advertising Works
If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales. It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works
Advertising Your Website on TV
Advertising your website on TV is not only incredibly effective, it can also be surprisingly affordable as well! I'm positively STUNNED at the number of website owners and otherwise brilliant small business owners who think the only way to drive people to your website is via search. Cable advertising (which is advertising on your local cable stations instead of individual … [Read more...] about Advertising Your Website on TV
Guide to Internet Advertising and Marketing
.Internet advertising and marketing is by far the most popular way to reach out to customers and potential customers. What is Internet Advertising and Marketing? Internet advertising is the act of promoting products or services over the internet. It can be done through email marketing, search engine optimization, social media advertising and many other ways. Internet … [Read more...] about Guide to Internet Advertising and Marketing