Guide to Internet Advertising and Marketing

.Internet advertising and marketing is by far the most popular way to reach out to customers and potential customers.

What is Internet Advertising and Marketing?

Internet advertising is the act of promoting products or services over the internet. It can be done through email marketing, search engine optimization, social media advertising and many other ways.

Internet marketing is a broad term that refers to the promotion of products or services on the internet. It includes email marketing, search engine optimization, social media advertising and many other strategies.

Types of online advertising

Popup ads:

According to a survey by Hubspot ¹, pop-up ads are by far the most “disliked” form of advertising.  The most frustrating experience for consumers are the full page pop-ups that require the user to find a tiny “X” to close the ad.

While consumers hate pop-up ads, businesses love them.   They pop-up ads because they work.  One of the biggest problems any advertiser faces is getting people to pay attention to your ads.  When a pop-up ad appears, visitors are forced to deal with it. It by design grabs the visitor’s attention. When used properly, pop-up ads can be very effective.  Yo

Banner ads

Banner ads are a common type of ad on the internet. A lot of advertisers complain that people don’t click on banner ads.  I guess that’s easier than to admitting that your banner ad SUCKS!

One of the “rules” of old-school advertising is this: Sucky ads have NEVER worked – PERIOD!

I used to run a banner ad for one of my products on this blog.  I’d like to share a secret with you – IT WORKED! People clicked on that ad and visited the sales page and then bought the product.

There are several reasons for that banner ad’s success. They’re all related to my internet marketing strategy.

1. It was the only ad on the page.
2. The product was created with a tightly targeted end user in mind.
3. The banner ad was also created with the same tightly targeted end user in mind.
4. Many readers of this blog are target end users.

Did every visitor to this blog click on the ad? Of course they didn’t.  One of the biggest myths I have to bust as a marketing consultant is to educate my clients what marketing success looks like.

I’ve had many clients that thought if they got 1,000 visitors to their website, then they would get 1,000 sign ups for their newsletter.  Even worse is when they would expect to get 1,000 sales of their product from those 1,000 visitors.

Reality check: Marketing success is measured in fractions.

According to a study done by Sumo ², the average conversion rate for all pop-ups is 3.09%. The highest-performing pop-ups averaged a 9.28% conversion rate.

Let’s be clear.  Conversion rate means the percentage of people who saw the pop-up ad and took action.

So if you’ve tightly targeted your marketing message to your target audience, you MAY get 1 out of 10 visitors to take action.

Targeted/retargeting advertising uses cookies and other technologies to identify potential customers. This system retargets a website visitor after they have left a site and continues to show them ads.

In-stream advertising occurs within online streaming media. This can take the form of pop-up advertisements or audio/visual commercials, including pre-roll ads on YouTube.

The following are examples of some types of offline advertising: Print ads, billboards, bus banners, newsletters, direct mail. These methods have been used by organizations throughout history to promote their products and services.

How to Create a Successful Digital Marketing Strategy for Your Business

A digital marketing strategy is a business’s plan for using digital marketing to promote their products and services. The goal of a digital marketing strategy is to create an online presence that will attract customers.  The marketing objective is to increase sales and visibility while building customer loyalty.

What are some of the key components of a digital marketing strategy?

The most important part of a digital marketing strategy is to identify your niche market or target audience.  Once you’ve narrowed your focus, you can then concentrate on targeting keywords and creating content.

A successful digital marketing strategy

• can help your business get found online,
• engage with customers,
• and increase sales.

What are the Best Practices in Internet Advertising and Marketing?

There are many best practices have been developed over the years. The following are some of the most important ones.

1. It is important to use the right keywords to make sure that your ads are being seen by the right people.

2. When you create ads, it is important to make sure that they are not too generic.  Your ads need to stand apart from other ads.

3. You’ll get a higher click rate if you tightly target your message.

4. It is also important to make sure that your website has a responsive design so that it will work well on all devices and screen sizes

The Unspoken Rules of Internet Advertising and Marketing

The human brain FILTERS incoming information.  Every day you see or hear thousands of ads.  If you didn’t have a filter, your poor brain would do nothing other than process ad messages. Your brain knows you need time to sleep, eat and have sex.  That’s why the filter kicks in so you’ll have time for what’s important in life. Advertising that isn’t RELEVANT gets screened.

Advertising  MUST produce results.  In order to produce results, you HAVE to break through the filter with your marketing message!

If you need an example of the filter in action, think of what happens when you decide it’s time for a new car. Once you’ve made that decision, your brain will start allowing all of the car dealer’s ads through. However, if you’re not in the market for a car, then your marvelous brain filters out the overwhelming number of car ads.

How Internet Advertising and Marketing Really Works.

If you create messages that don’t “break through” the filters – then your advertising and marketing messages WILL fall victim to the filters. Your ads must grab attention.

I’ve written an entire BOOK on this subject, Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. Rather than recap that book here, I’d suggest you pick up the digital copy.  It’s only $9.99.  Click the button below to buy it.

 

How to Choose the Best Digital Marketing Agency for Your Business

The best digital marketing agency for your business is the one that understands your needs and has the skills to meet those needs.

It is important to know what you want from a digital marketing agency before you start looking for one. You should be able to answer questions like: What are your goals? What type of company are you? Who is your target audience? What services do you need from a digital marketing agency?

You’ll be able to answer those questions easily after reading my book.

A good digital marketing agency will be able to provide the best solutions for your business, so it’s important to do research before hiring them.  The more you know, the better the results you can get from your digital marketing agency.