The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Advertising
Keys to Small Business Advertising Success
Trying to figure out how to advertise your small business? It may seem like a daunting task. Fortunately, it's possible to do so without spending a lot of money. Advertising is all about reaching the right people at the right time with the right message. This blog post will give you the keys to small business advertising success. Keys to Small Business Advertising Success: … [Read more...] about Keys to Small Business Advertising Success
Online and Offline Marketing Work Better Together
Is there a difference between online and offline marketing? Do they really work better together? This question was brought up when I received a lovely email from a reader who wrote: "I took a copy of your book with me on vacation. It's so good! I'd love more sections on online stuff though." I have to admit, when I was writing the book - I never envisioned it would serve … [Read more...] about Online and Offline Marketing Work Better Together
Zombie Advertising
One of the "problems" with technology is that the question "why" isn't asked nearly often enough. Small business owners create FaceBook fan pages without asking WHY - or more importantly - "what's in it for me?" from a customers' point of view. It's easy to see why small business owners would embrace the "free and easy" FaceBook fan page - but it''s quite another story … [Read more...] about Zombie Advertising
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing