There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy
Advertising
The importance of customer retention
Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
Customer Testimonials Build Trust
Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest. That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust
Adventures in Small Business Marketing
Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing
Are you using the recession as an excuse?
Are you using the "recession" as an excuse ? It's hard to pick up a paper, a magazine or even log onto the internet without hearing someone bleating about the so- called "recession". Technically, it's not a recession until we've had 2 consecutive quarters of negative growth. Since 2009 GDP is estimated to have grown at least 4%, what we're in is an economic slow … [Read more...] about Are you using the recession as an excuse?