The KFC Coupon Disaster of 2009 is an example of a great advertising idea that went horribly awry. It's not the first time I've written about the strange exploits of KFC advertising. In 2006, KFC was advertising targeting extraterrestrials. The KFC Coupon Disaster of 2009 illustrated the great cosmic power of Unlimited and Free. Unfortunately, it was implemented so poorly … [Read more...] about KFC Coupon Disaster
Advertising
How to Create Effective Advertising Messages
Creating effective advertising messages can help you sell more without increasing what you're spending on advertising. By definition, advertising is a paid form of non-personal communication with potential customers. It is a powerful marketing tool that can be used to reach out to customers and persuade them to buy your product or service. While it may seem like an easy task, … [Read more...] about How to Create Effective Advertising Messages
Business Beware: Honesty is truly the best policy when it comes to advertising
The other day, I heard a great "attention getting ad" on the radio which began with - "What we're about to say is illegal - UNLESS IT'S TRUE!" Believe it or not - it IS illegal in the US to lie in your advertising. If you're a small business owner, you may not be aware that the claims you make in your advertisements may put you in legal jeopardy. You can't say in an … [Read more...] about Business Beware: Honesty is truly the best policy when it comes to advertising
Online Marketing Strategies for Every Business
Online marketing strategies can promote your products and services online. The type of sale your business is making plays a big role in which marketing strategies and tactics will work for your business. These four online marketing strategies are effective no matter what type of sale your business is making. Want to learn what type of sale your business is making? Pick up … [Read more...] about Online Marketing Strategies for Every Business
Operation Business Survival
Tough economic times, it's more important than ever to be savvy when it comes to marketing your business. It's essential to target your customers and let them know who you are and the solutions you offer. Smart business owners adopt a "operation business survival" mindset and get to work aggressively advertising and marketing their business when times get tough. No matter … [Read more...] about Operation Business Survival