Over two decades ago... back in the 1980's.... I took a position as an advertising account executive at a small advertising agency. It was my agency's job to manage my client's advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of the dollars spent. We were, in the words of the Big Picture … [Read more...] about Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Advertising
Starbuck 2008 PR Move
Starbuck 2008 PR Move was when the coffee retailer announced it would be closing its stores to focus on employee training. As a result, Starbucks garnered some nice press coverage. Public Relations is often viewed as "free advertising." It's also frequently referred to as "earned media." This is because you can't purchase editorial press coverage, you have to earn it by … [Read more...] about Starbuck 2008 PR Move
Online Marketing and Advertising
Online marketing and advertising can seem daunting to small business owners. To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change. However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising