Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps...or at least for people without an eye on the advertising ROI. Google Adwords used to be easy... easy to use and easy to make work. But things have changed and not for the getter. Winning with Google Adwords today is hard. If you're winning with Adwords, … [Read more...] about Have Google Adwords Let You Down?
Advertising
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL's listed in traditional advertising, it won't take long before you're asking yourself the question, "Why don't these businesses take their web site seriously?" Ok, maybe you won't ask yourself THAT question... perhaps for those without a "marketing mindset" the question you … [Read more...] about Taking Your Website Seriously
Can Accountability and Advertising Co-exist?
There is a quote that goes "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It's attributed to John Wanamaker (1838 - 1922) and is widely used because often, advertising expenditures are done with the "spray and pray" method. The reason I wrote my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Can Accountability and Advertising Co-exist?
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy... but as an agency, our options were "limited". Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a … [Read more...] about The New Face of “Advertising”
Viral Qualities of Video Online
Everyone ADORES the Mac Vs PC television ad series... however there are some amusing "anti-Mac" videos appearing on YouTube as well... and these come up in a search for the revered Mac vs PC television ads as well. This one is ESPECIALLY amusing. [youtube]http://www.youtube.com/watch?v=iEAGmBRC1dc[/youtube] So yes, video can be viral... but Web 2.0 means it's easy for users … [Read more...] about Viral Qualities of Video Online