Advertising online can help grow your business. Digital platforms, including social media and search engines can connect your business with your target customers. What is Advertising Online? Advertising online is the use of digital platforms, including social media and search engines, to promote a product or service. The internet has fundamentally changed the way that … [Read more...] about Advertising Online Can Grow Your Business
Advertising
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party
Small Business Advertising Solution
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution
Ideas for Marketing Using the Internet
If you're a small business owner, chances are you've searched for ideas for marketing your business using the internet. The internet can be the best place to find innovative marketing ideas... or it can be the worst. Most of the innovative marketing ideas you'll find on the internet are merely marketing tactics. The problem with marketing tactics is that they require a … [Read more...] about Ideas for Marketing Using the Internet
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago... gee... I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to "see" inside a consumer's head. Joan Elias taught me that when you try to create an advertising … [Read more...] about Advertising That Tries to Speak to Everyone