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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
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Advertising That Tries to Speak to Everyone

May 23, 2008 by Kathryn Hendershot Leave a Comment

When I began my career in advertising (over 20 years ago… gee… I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to “see” inside a consumer’s head.

Joan Elias taught me that when you try to create an advertising message that speaks to everyone, you create an advertising message that speaks to no one.

Many business owners often find themselves chasing after an array of marketing tactics instead of implementing a cohesive marketing strategy, a marketing strategy that has, at it’s core, the basics of niche marketing.

Unfortunately, niche marketing tactics which may result in great success for one business may fail miserably for the next… all because niche marketing tactics must be implemented within a cohesive marketing strategy.

Advertising that tries to speak to everyone will eventually be heard by no one.  Define what your business does for your customers, whether they be businesses or consumers.

Got that?

Now, create advertising messages that tell that story to those customers.

Oh, and be prepared.  See, advertising and marketing will DEFINITELY help a structurally sound business grow.  However, if there are “cracks” in the foundation of your business, expect a successful advertising or marketing campaign to reveal those weaknesses in a hurry.

Filed Under: Beyond Marketing Tagged With: Advertising, Affordable Small Business Marketing Strategies, business marketing strategies, Niche Marketing

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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