As a small business owner - you know you have to spend money to make money. One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising. Of course, there are some industries which need to spend more - and a select few who can succeed even though … [Read more...] about Are you spending too much on advertising?
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Advertising builds trust
I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local business. … [Read more...] about Advertising builds trust
Small Business Advertising Success Secret
One of the secrets to small business advertising success is consistency. Be relentlessly consistent. Many small business owners get "tired" of pounding home the same marketing message. Unfortunately, small business owners are the ones who cannot AFFORD to stray from their "core" message. Small Business Advertising Success Secret #1: Be Consistent For example - for … [Read more...] about Small Business Advertising Success Secret
Keys to Small Business Advertising Success
Trying to figure out how to advertise your small business? It may seem like a daunting task. Fortunately, it's possible to do so without spending a lot of money. Advertising is all about reaching the right people at the right time with the right message. This blog post will give you the keys to small business advertising success. Keys to Small Business Advertising Success: … [Read more...] about Keys to Small Business Advertising Success