The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Is Google’s Ad a Great Superbowl Commercial?
There's one day out of the year where advertisers suit up and trot out their best work... the Superbowl. This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million... and that doesn't include production costs) to reach the 90 million plus viewers who gather to watch the final game of the NFL season. Even when the football … [Read more...] about Is Google’s Ad a Great Superbowl Commercial?
The importance of customer retention
Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
Customer Satisfaction = Marketing Magic
If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing. Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic
Adventures in Small Business Marketing
Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing