Are you using the "recession" as an excuse ? It's hard to pick up a paper, a magazine or even log onto the internet without hearing someone bleating about the so- called "recession". Technically, it's not a recession until we've had 2 consecutive quarters of negative growth. Since 2009 GDP is estimated to have grown at least 4%, what we're in is an economic slow … [Read more...] about Are you using the recession as an excuse?
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Marketing Tricks and Tips
The best marketing tips and tricks vary from industry to industry. Marketing is a complex process that requires a lot of time and effort. However, the best marketing tips and tricks all have on thing in common: they require an in depth understanding of the Goals, Desires and Problems facing your niche market. Creating a successful marketing marketing strategies begins … [Read more...] about Marketing Tricks and Tips
The Four P’s of Marketing
The Four P's of Marketing identify the four distinct areas which influence the consumer's decision to purchase goods or services. It's important to note that these 4 areas are those that can be controlled by the company. These 4 elements are: product, price, place and promotion. After a shopping trip, I marveled at the power of the "Four P's of Marketing". I realized I … [Read more...] about The Four P’s of Marketing
Marketing your small business like a church
Most people don't think of a "church" as needing marketing - but your local community church is in fact a small business. Most churches- like most small businesses- rely HEAVILY upon "word of mouth" advertising as the primary means of marketing their "small business". The blog "Your Ministry Helper" shares the video below which was created by Beyond Relevance in the post … [Read more...] about Marketing your small business like a church
Smart Small Business Marketing Strategies
The title of this post, SMART small business marketing strategies - because you may have heard a report or two on the news about the horrible economic conditions that are currently besieging the US economy. As a result, you may be tempted to make a "not so smart" decision about your small business marketing strategy! Perception is such a CRUCIAL part of the business decision … [Read more...] about Smart Small Business Marketing Strategies