OnStartups is a blog launched by Dharmesh Shah. Today he's sharing a video of a speech he delivered at the Business of Software conference held in Boston. The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.) Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
How Advertising Works
If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales. It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works
Guide to Internet Advertising and Marketing
.Internet advertising and marketing is by far the most popular way to reach out to customers and potential customers. What is Internet Advertising and Marketing? Internet advertising is the act of promoting products or services over the internet. It can be done through email marketing, search engine optimization, social media advertising and many other ways. Internet … [Read more...] about Guide to Internet Advertising and Marketing
Small Business Marketing Strategies – Focusing On Providing Value
When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic". Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value
The Problem with Small Business Marketing Consultants
Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants