There really is a "secret" to achieving success in your small business marketing. I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business. It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Successful Viral Marketing
Successful viral marketing uses word of mouth marketing via social networks to distribute a marketing message. This process is self-replicating, similar to the spread of human viruses or computer viruses. Social media makes it possible to quickly distribute content from one person to another. As a result, the quest for successful viral marketing appears to be a a GREAT way … [Read more...] about Successful Viral Marketing
Is Advertising Fundamentally Deceptive?
Imagine my surprise when during keyword research I saw the phrase, " is advertising fundamentally deceptive" pop up. I hope that this question's rise to the top of the search queries was the result of students being assigned this topic. For business owners, this brings up a more important question. Does advertising need to be deceptive to be effective? Does advertising need … [Read more...] about Is Advertising Fundamentally Deceptive?
Viral Marketing Campaigns
Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns
Can Creating a Google Knol Help Promote Your Business?
In case you hadn't heard, Google has launched it's own version of Wikipedia. It's called Knol and like Wikipedia, it's a collection of "expert articles" that others can annote and comment upon. In her article, Take Advantage of Knol Kay Frenzer writes: Knol pages tend to be more educational and formal. More focus is placed on the author than in Wikipedia. You can complete a … [Read more...] about Can Creating a Google Knol Help Promote Your Business?