The quest for viral marketing is the new face of advertising. Creating viral marketing begins with creating engaging, compelling content that targets a specific audience. However, be warned. Viral marketing can be encouraged, it can be prayed for, but it can't be engineered. One of the problems with setting out to create viral marketing campaigns is that viral … [Read more...] about The Quest for Viral Marketing
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Tightly Targeting Your Audience
Tightly targeting your audience with your marketing is not only more cost effective but you'll see increased results as well. When you tightly target your audience, you'll be able to create content that speaks to them. As a result, they will be more likely to remember your marketing and ultimately buy from you. Samuel Goldwyn said, "The harder I work, the luckier I get." … [Read more...] about Tightly Targeting Your Audience
Providing Customer Solutions = Profit
One of the biggest issues I get "push back" on from clients is encouraging them to focus on the problems their customers are facing when creating their marketing messages. When you can provide customer solutions to problems, profits will follow almost automatically. This is why I hammer pretty hard on "focus on your customers as individuals so you can provide solutions" in my … [Read more...] about Providing Customer Solutions = Profit
Affordable Small Business Advertising
Over the past two decades, I have spent my career helping small business owners to create affordable small business advertising. The problem most small business owners have is that the only place for them to turn for help in creating such advertising are the media reps which sell local advertising. Every once in a while you'll find a real pro selling advertising at the local … [Read more...] about Affordable Small Business Advertising
Small Business Advertising Solution
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution