If you're a small business owner, chances are you've searched for ideas for marketing your business using the internet. The internet can be the best place to find innovative marketing ideas... or it can be the worst. Most of the innovative marketing ideas you'll find on the internet are merely marketing tactics. The problem with marketing tactics is that they require a … [Read more...] about Ideas for Marketing Using the Internet
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago... gee... I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to "see" inside a consumer's head. Joan Elias taught me that when you try to create an advertising … [Read more...] about Advertising That Tries to Speak to Everyone
Online Marketing and Advertising
Online marketing and advertising can seem daunting to small business owners. To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change. However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain