I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business. In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed
business marketing strategies
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing
Smart Small Business Marketing Strategy
There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy
Small Business Marketing Strategies: Blogging
OnStartups is a blog launched by Dharmesh Shah. Today he's sharing a video of a speech he delivered at the Business of Software conference held in Boston. The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.) Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging
Small Business Marketing Strategies – Focusing On Providing Value
When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic". Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value