business marketing strategies

When I began my career in advertising (over 20 years ago... gee... I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to "see" inside a consumer's head. Joan Elias taught me that when you try to create an advertising … [Read more...] about Advertising That Tries to Speak to Everyone