Word of mouth marketing is the most effective type of marketing. It's so effective because your customer is putting their reputation on the line. Your customer has nothing to gain from their recommendation but the appreciation of their friends and family. Ideally, as people talk about good products and services, word spreads to more and more people. They not only speak out on … [Read more...] about Word of Mouth Marketing
Customer Service
Amazon’s Blatant Disrespect of Their Best Customers
How do you show your appreciation for your best customers? If you're book selling giant Amazon.com, you show your "love" by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences. Angela Hoy decided to speak out about the bullying on Writer's Weekly with the article … [Read more...] about Amazon’s Blatant Disrespect of Their Best Customers
Are you frustrating your customers with a lack of follow through?
Last week, I picked up a magazine which featured an article on the "latest fashion trend"... in this case identified as items that are pink. My daughter is TOTALLY pink obsessed and naturally, I directed her attention to the article, which was really a 2 page spread featuring hot products offered in pink. She absolutely SQUEALED when I showed her the spread and began an … [Read more...] about Are you frustrating your customers with a lack of follow through?
Customers can’t measure quality….
Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don’t understand quality. Most customers have no way to measure the quality of the goods/services you provide - all they know is the experience that … [Read more...] about Customers can’t measure quality….
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain