As a marketing consultant, I often feel like I'm in the role of "marketing therapist." When I begin to work with a new client, I'll hear of ALL the marketing strategies they've tried to implement. I'll hear how nothing has worked. They're afraid that nothing WILL work... but nothing could be further from the truth. However, every once and a while... by no means with every … [Read more...] about Can You Really Do Your Own Marketing?
Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don’t understand quality. Most customers have no way to measure the quality of the goods/services you provide - all they know is the experience that … [Read more...] about Customers can’t measure quality….