Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy... but as an agency, our options were "limited". Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a … [Read more...] about The New Face of “Advertising”
Niche Marketing
Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Catherine Lawson writes "Do you think you know it all?" ... to which, unfortunately there are times when I must answer... why yes.... I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing... because I wrote a book on the subject. Before I wrote the darned thing however, I did a LOT of research. I did this because, in all honesty, I … [Read more...] about Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Finding Your Niche Market
One of the biggest challenges a new business owner faces is finding his/her niche market. Identifying and targeting a niche market is the foundation of all marketing activities. Ideally, a business foundation is built upon meeting the unmet needs of a target market. Micheal Gray was inspired recently by an announcement made by an airline stewardess. In his post, Untapped … [Read more...] about Finding Your Niche Market
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain