Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map. You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy
target market
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan