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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Segmentation and Target Market Plan

June 3, 2008 by Kathryn Hendershot Leave a Comment

Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message.

Market segmentation and then creating a target market plan is essential to marketing success both off line and online.

The beauty of market segmentation is it allows you to focus to your marketing activities on the most productive targets.

There are three commonly accepted methods of market segmentation:
• Geographic segmentation – based on location;
• Demographic segmentation – based on measurable statistics, such as age or income;
• Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.

You can segment a market using any or all of the above.

One common problem with market segmentation using the above methods is you’ll be faced with an array of figures…. instead of seeing through the figures to the people behind them.

Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results helps you to see BEYOND the figures and gives you tools to put a human face on those figures and percentages garnered through market segmentation.

Filed Under: Beyond Marketing Tagged With: creating a product for a niche audience, market focus, Niche Marketing, niche marketing strategy, segmentation, segmentation and target market plan, target market

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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