It's the holy grail of marketing these days: the quest to create a viral marketing campaign. Thirty years ago, advertising agencies were charged with creating advertising and marketing messages that delivered results. Now, there's a new face of advertising where it seems that the goal of creating an advertising campaign that delivers results doesn't make it into the top ten … [Read more...] about The Quest for Viral Marketing
viral video
Viral Marketing Gone Horribly Awry
Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry
Viral Qualities of Video Online
Everyone ADORES the Mac Vs PC television ad series... however there are some amusing "anti-Mac" videos appearing on YouTube as well... and these come up in a search for the revered Mac vs PC television ads as well. This one is ESPECIALLY amusing. [youtube]http://www.youtube.com/watch?v=iEAGmBRC1dc[/youtube] So yes, video can be viral... but Web 2.0 means it's easy for users … [Read more...] about Viral Qualities of Video Online