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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
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viral video

The Quest for Viral Marketing

August 12, 2008 by Kathryn Hendershot 2 Comments

It's the holy grail of marketing these days: the quest to create a viral marketing campaign. Thirty years ago, advertising agencies were charged with creating advertising and marketing messages that delivered results. Now, there's a new face of advertising where it seems that the goal of creating an advertising campaign that delivers results doesn't make it into the top ten … [Read more...] about The Quest for Viral Marketing

Viral Marketing Gone Horribly Awry

July 14, 2008 by Kathryn Hendershot 1 Comment

Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry

Viral Qualities of Video Online

March 19, 2008 by Kathryn Hendershot Leave a Comment

Everyone ADORES the Mac Vs PC television ad series... however there are some amusing "anti-Mac" videos appearing on YouTube as well... and these come up in a search for the revered Mac vs PC television ads as well.  This one is ESPECIALLY amusing. [youtube]http://www.youtube.com/watch?v=iEAGmBRC1dc[/youtube] So yes, video can be viral... but Web 2.0 means it's easy for users … [Read more...] about Viral Qualities of Video Online

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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