Archives for November 2006

While shoppers across the United States were crowding malls and stores seeking discounted booty for the holidays, my two teen aged children were on their own quest: the search for Black Hawk Down Team Saber. Earlier, I wrote about Game Stop and their stumbles in the customer service arena. One of my son's friends had signed up on a waiting list for the Sony PS3 and was … [Read more...] about The search for Black Hawk Down Team Saber

I got an email from a client last week. Three months ago, we launched a web site for her brand new business. Her web site wasn't meeting her expectations. She needed to make changes and she needed to make them NOW! Her immediate reaction was to change the copy on the opening page. BOY did she want to change the copy on her opening page. She'd discussed it with her success … [Read more...] about Managing expectations

Tomorrow is the day in the United States where we take a moment to reflect upon the blessings bestowed upon us.  We gather together with family and friends and celebrate God's many blessings.   Then we follow that day of feasting and football with a spending free-for-all known as Black Friday. We'll be celebrating Thanksgiving in the traditional way at my house.  My … [Read more...] about A Day of Thanks

I have commented on how it appears that Walmart is chasing #2 Target. Yet another development in support of that observation: Walmart is moving towards uniforms. Now, in a bold move of originality, Walmart won't insist that it's employees sport the familiar red polo with beige khaki pants that rival Target requires. Instead, Walmart employees were sport a BLUE polo with … [Read more...] about Now Wal-Mart is requiring uniforms for employees…

Technology is a wonderful thing.  It allows you, as a business owner to purchase software that actually tries to simulate an actual relationship with your customers.  It's called CRM  which is short for Customer Relationship Marketing. See, people like to feel like they are important to the businesses with which they do business.  They foolishly believe that they, as the … [Read more...] about The human experience