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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for February 2007

Everybody loves a quiz

February 27, 2007 by Kathryn Hendershot Leave a Comment

Remember when you were a kid in school.... you'd walk into your classroom and see a new person sitting at the teacher's desk. By the time you were in high school, you knew that a substitute's presence at the teacher's desk meant a pop-quiz was just moments away. While quizzes in K-12 were bad things, now that you're in the real world, it's time to ditch quiz anxiety because … [Read more...] about Everybody loves a quiz

Revisiting the Sales Genie story

February 26, 2007 by Kathryn Hendershot Leave a Comment

Thanks to Dennis Hatch in his article on Super Bowl Critics. In it, he proclaims that of all the Super Bowl ads, only Sales Genie's had a chance of measurable success by their irresistable offer.... What I saw was another story... If you've read my earlier posts, you'll see that Sales Genie has been promising 100 free leads for quite some time now. The problem was that in … [Read more...] about Revisiting the Sales Genie story

Preparation is the key….

February 13, 2007 by Kathryn Hendershot Leave a Comment

In the 2-12 edition of Sports Illustrated, Rick Reilly lays the blame for the Bears loss in Super Bowl XLI directly upon Rex Grossman's young shoulders. It appears the young quarter back didn't do the prep work that Tony Dungy's boys' did. It's been reported that Peyton Manning would end practice by dragging a bucket of water onto the field and he and his center would … [Read more...] about Preparation is the key….

Let’s blame the advertising….

February 9, 2007 by Kathryn Hendershot Leave a Comment

A few weeks ago on a Thursday night, my youngest came in and announced that he had broken a tooth. To say I was alarmed would be an understatement. We're a household of relatively few problems in the dental realm, but since my son wasn't in any pain, I decided the matter could wait until the morning. The next morning, I went to the mail box and was thrilled to see a brochure … [Read more...] about Let’s blame the advertising….

3 out of 4 people agree….

February 8, 2007 by Kathryn Hendershot Leave a Comment

Just got polled by the Gallup organization on which Yellow Page product I use. I spent 25 minutes on the phone with a young woman who had trouble finding the "e" key on her keyboard who asked me repeatedly about my yellow page usage. Obviously "the binding has yet to be broken on my 6 month old Yellow Page Directory" isn't an option. "Do you use it at work?" "No, I use the … [Read more...] about 3 out of 4 people agree….

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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