Alain Portmann over at Web Liquid has an excellent post on the new “rules” for advertising and what to look for in Advertising 2.0. Just as users gained power in the Web 2.0 transition, customers gain power with Advertising 2.0.
The old model for marketing and media was one of persuasion and isolating consumers. The new model is highly interactive and communal.
Web 2.0 gives your customers a voice.Â If you’re running your business with your customers’ needs in mind, then this is a good thing for you.Â If, however, your goal is to merely separate your customers from their money as efficiently as possibly, then Web 2.0 and Advertising 2.0 is going to be your worst nightmare.