Over at Wired.com there’s a great post about an Adwords Campaign that’s causing quite a stir.
In the article Hundreds Click on Google Ad Promising to Infect Their PCs the story emerges about a security researcher (Didier Stevens) who launched a Google Adwords campaign that read:
Is your PC virus-free? Get it infected here!
For whatever reason, he had over 400 people click on the ad and the fact that over 400 people clicked on an ad that PROMISED to infect their computers.
However, rather than add yet another “voice” to the “some people are too stupid to own computers” choir, (not to say I’m not tempted)… his click through rate was a DISMAL 0.16%.
He writes in his blog:
I’m sure I could get much more traffic with a higher Google Adwords budget and a better designed ad.
Dude! Please!!! Don’t!!! I really don’t want to know how high you could get your clickthrough rate with a strong call to action.
If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
Rest assured, I’m not trying to increase my CTR, this is certainly not my field of expertise.
Didier