Taking Viral Marketing to a New Level

Over at Wired.com there’s a great post about an Adwords Campaign that’s causing quite a stir.

In the article Hundreds Click on Google Ad Promising to Infect Their PCs the story emerges about a security researcher (Didier Stevens) who launched a Google Adwords campaign that read:

Is your PC virus-free? Get it infected here!

For whatever reason, he had over 400 people click on the ad and the fact that over 400 people clicked on an ad that PROMISED to infect their computers.

However, rather than add yet another “voice” to the “some people are too stupid to own computers” choir, (not to say I’m not tempted)… his click through rate was a DISMAL 0.16%.

He writes in his blog:

I’m sure I could get much more traffic with a higher Google Adwords budget and a better designed ad.

Dude! Please!!! Don’t!!! I really don’t want to know how high you could get your clickthrough rate with a strong call to action.

http://www.youtube.com/watch?v=7LSgy2c_-CU

Posted by Kathy | Filed Under Advertising Online 

Comments

One Response to “Taking Viral Marketing to a New Level”

  1. Didier Stevens on May 15th, 2007 2:15 pm

    Rest assured, I’m not trying to increase my CTR, this is certainly not my field of expertise.

    Didier

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