Archives for October 2007

They say that most urban legends and scary tales are created to act as "parables" of sorts.  These stories almost ALWAYS have a moral to teach.  For example, the story of Little Red Riding Hood was told to teach children not to talk to strangers.  This isn't your typical "scary" Halloween story.  Instead, this one is real.  The … [Read more...] about Web 2.0 can be a REALLY scary proposition for some businesses

Jay Lipe's Smart Marketing blog uses a phrase that should be etched on the inside of every business owner's eyelids: Remember, a buyer almost always comes to your company wondering  how can you help me? not what do you do? In my book, I talk about how people have problems: big problems, little problems, pressing problems and the "if I don't think about it, it will go … [Read more...] about Put the focus on the customer and the marketing message will take care of itself

I was on a blog with a Blog Rush box and saw the simple, provocative headline Hostican Review.  I clicked and followed the link to read the post.  Why?  Because I am a HUGE Hostican fan! In my "real" business, I spend a LOT of time working with various web hosting companies.  The range of experience on hosting ranges from the good (Hostican) to … [Read more...] about Web Hosting Review and Overview

Anyone who thinks advertising is going to "fix" their business, LISTEN UP!  It just doesn't work that way.  Your advertising doesn't exist in a vacuum.  It can bring new customers to your business and it can remind old customers that you're still there... but if your business model is "broken" then advertising is not going to fix it. For … [Read more...] about Let’s blame the advertising….

In his post,  "Advanced Keyword Research — The power of understanding your visitors”, Hamlet Batista takes the reader step by step through the process of researching keywords for your target audience.   It's a great article with some great tools.  Be sure to check out (and bookmark) the full article.  In his post, the first step is, of … [Read more...] about Keywords and copy…. essential elements of niche marketing